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Problem-solving questions of the provision marketing and innovation activity on the enterprise
Journal: Marketing and Management of Innovations (Vol.2, No. 4)Publication Date: 2011-12-13
Authors : O.A. Golubovska;
Page : 80-84
Keywords : innovation; marketing mechanisms; brand; fragmentation; integration;
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Abstract
The article considers the main problems of modern marketing and innovation activity. The necessity of the integration of marketing and innovation management is emphasized. The functions of marketing and innovation management are systematized on the grounds of the categorization sings.
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Last modified: 2013-04-19 04:19:49