Creation of the mechanism of innovative safety of the enterprise on the basis of a marketing component
Journal: Marketing and Management of Innovations (Vol.2, No. 4)Publication Date: 2011-12-13
Authors : L.V. Vaganova;
Page : 202-208
Keywords : innovative safety; scheme of organizational economic mechanism (SОЕМ); principles; marketing component of introduction of innovations;
Abstract
The grounds of the creating an innovative enterprise security were considered in the article, the scheme of organizational and economic mechanism of providing was offered and principles of that formation were selected . Marketing component an innovations providing in the provision an innovative component of economic security at enterprise was determined.
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