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Mechanism of estimation of marketing strategy
Journal: Marketing and Management of Innovations (Vol.2, No. 4)Publication Date: 2011-12-13
Authors : L.A. Kvyatkovska;
Page : 98-104
Keywords : marketing; marketing strategy; market segmentation; price; quality of products; income; competitiveness of enterprise;
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Abstract
In the article the chart of base elements of forming of marketing strategy of enterprise is given and indexes which can be applied at the estimation of efficiency of its realization within the limits of the models known broadly speaking are determined.
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Last modified: 2013-04-19 04:20:38