Relación entre la longit ud del surtido y el nivel de ventas alcan zado por los comerciantes de seis de las plazas de mercado distritales de la ciudad de Bogotá, D.C

They were analyzed the characteristics of retail distribution traders of fruit and vegetables in six of the district market places in Bogotá city; particularly, concerning to the assortment con-formation on the exhibition space to the public. The objective of the study is to describe the relationship between the assortment length and sales level.It was obtained a sample of 152 vendors corresponding to a population of 491 traders dedicated to the sale of fruits or vegetables. This results in a confidence level of 90% with a level error of 5.55%. The research techniques used in the development of the study were semi-structured interviews and observation. The main variables implicated in the study were the level of monthly sales and the assortment length; which they were analyzed in terms of their correlation.