Marketing research: women's swimmimg suit by the eye of a consumer

The article presents the results of our own marketing research of women's swimming suit. A survey conducted on the Internet made it possible to find out the point of view of consumers on modern women's swimwear and its evolution, to find out the awareness of consumers about brands-manufacturers of swimming suits, to determine consumers' preferences. As a result of the conducted marketing research, the article draws conclusions about the women's swimwear as a multidimensional product of consumer demand.