THEORIES AND CONCEPTS REGARDING THE REGULATION OF THE EDUCATIONAL SERVICES MARKET IN UKRAINE

Ukraine's transition to a market economy involves not only a radical change in the style and methods of management, but also radical changes in educational activities. The current development of market relations is closely related to the process of formation of the educational services market. The provision and consumption of educational services is a necessary life process, without which neither the market nor the life of the state and society as a whole is possible. Of particular importance is the state regulation of the market of educational services, as it regulates the educational process and controls the quality of educational services. The problem of improving the efficiency of public administration in the field of regulation of the market of educational services has been and remains relevant. Scientific management of educational services requires first of all an in-depth study of the basic theories and concepts governing the set of educational services provided in the world and Ukraine in particular, as well as the need for better implementation of information support in education, which will be the basis for scientifically sound, objective and operational management influences and management decisions.