INNOVATIVE STRATEGIES OF ENTERPRISES

The article reveals the features of the development and implementation of innovative strategies of enterprises. It has been determined that the innovative development of an enterprise is a complex process that requires planning and management of innovation strategies in accordance with the specific capabilities of the enterprise based on the results of an assessment of all possible forms of innovative activity. It has been established that the innovation strategy of an enterprise is a conscious process of developing and implementing management decisions for the creation and development of product and technological innovations, the principles of which are formed by the overall business strategy of the enterprise. It has been established that an enterprise's innovation strategy is a planned system of actions for the successful implementation of the enterprise's mission and achievement of long-term goals. The type classification of innovative strategies of an enterprise is considered. It has been established that depending on the experience of choosing a strategy, the degree of optimality of the enterprise strategy changes. It has been established that the mechanism for introducing innovation into all links of the value chain of an enterprise's business activity is a strategy with its innovative imperatives for the entire set of strategies, imperatives that determine the content of the activity of the entire enterprise and its logic. It has been established that in order to select the optimal innovation strategy, it is necessary to understand the approaches to its design. It has been determined that a promising direction for enhancing innovation strategies is the introduction of strategic guidelines and balanced systems of indicators. It has been established that when determining the innovation strategy of an enterprise, it is necessary to adopt an approach that ensures the systematic process of developing an innovation model, creates conditions for solving problems in organizing the management of innovation activities and allows you to build a toolkit for innovation activities. The conducted research takes into account individual ideas and some provisions, theoretical and practical aspects of economic diagnostics of the state (problem points, weaknesses, strong positions), trends and prospects for the development of the enterprise in modern conditions, risk and uncertainty, etc. All this must be taken into account in the future of further research, not only when improving the existing system for diagnosing factors of innovative development of an enterprise, but also when developing a system and tools for economic diagnostics of the level of readiness of an enterprise to implement an innovation strategy in modern conditions.