THE SYSTEM OF ENSURING INVESTMENT AND INNOVATION ACTIVITIES OF ENTERPRISES

The article examines the features of the system of ensuring investment and innovation activities of enterprises. It is noted that active investment and innovation activities of enterprises form the mechanism of innovative development of the country and contribute to overall socio-economic development. It has been determined that it is advisable to consider the innovation and investment activity of an enterprise as a complex, dynamic, stochastic system consisting of various types of processes. It has been established that the innovation and investment potential of an enterprise is an important category of the economy, since it determines the degree of readiness of the enterprise for certain types of activities and solving a certain range of problems. It has been established that the innovative potential of an enterprise refers to the actual or expected ability of an enterprise to carry out purposeful work in the field of development, production and implementation of innovative products or processes. The characteristic features of investment and innovation activities are highlighted. Attention is focused on the fact that increasing the efficiency of managing the investment and innovation activities of enterprises can ensure the intensity of technical and technological renewal of production, the introduction of innovations, improving the quality of products and the stability of regional and national economic growth. The main mechanisms and tools for supporting investment and innovation activities as an integral system are identified. It has been revealed that the adoption of a modern innovation strategy requires the formation of a national innovation policy, the main task of which is the creation of an integrated financial support system based on the activation and mass participation of investment and innovation activities. The tasks and methods of managing the innovation and investment activities of the enterprise are determined. It was found that one of the priority measures to strengthen the innovation and investment activities of enterprises is to assess the real capabilities of enterprises to invest in the process of introducing innovations. The prospect for further research is to study the features of the formation of investment and innovation potential of enterprises in modern conditions.