INNOVATIVE APPROACHES TO PROJECT MANAGEMENT: ECONOMIC ASPECTS OF TECHNOLOGY IMPLEMENTATION

Introduction. In today's world, where the speed of technological change and the high level of competition determine the conditions of doing business, innovative approaches to project management are becoming critical for success. The introduction of the latest technologies, such as artificial intelligence, blockchain and cloud solutions, allows not only to increase the efficiency of project execution, but also to significantly reduce costs, optimize the use of resources and improve the quality of final products or services. The economic aspects of this implementation require detailed study to determine the most effective methods and approaches to achieve maximum results in project management. Purpose. The purpose of the article is research and evaluation of the economic efficiency of the implementation of innovative approaches in the field of project management. Materials and methods. The method of economic generalization includes the collection, analysis and systematization of economic information to identify general patterns and trends. The process systematization method involves the organization and structuring of various stages and components of project management. The method of economic evaluation is intended to determine the cost and benefits of the implementation of innovative technologies in project management. The results. Research has shown that innovative approaches such as Agile, Scrum and Kanban significantly increase the effectiveness of project management due to the ability to quickly adapt to changes and receive operational feedback. Implementation of the latest technologies to increase customer satisfaction. Innovative project management methodologies help to optimize processes and reduce unproductive costs, which allows you to avoid significant financial losses and increase the profitability of projects. The use of analytical tools for forecasting and risk minimization ensures the stability of financial indicators of projects and reduces the probability of unexpected costs. Discussion. Development and testing of new hybrid methodologies combining elements of Agile, Lean and other approaches to achieve maximum flexibility and efficiency in various industries. Analysis of how cultural and organizational characteristics affect the implementation of innovative approaches to project management, with the aim of developing adaptive strategies for different contexts. Study of the long-term economic consequences of the implementation of innovative technologies in project management, including the impact on financial stability, business sustainability and competitiveness.