TECHNIQUES AND STRATEGIES DECISION-MAKING IN MANAGEMENT: ANALYSIS, OPTIMIZATION AND RISK ASSESSMENT

Introduction. Decision-making is an integral part of any management function. The development, adoption and implementation of adequate resource-saving decisions with the accumulation of knowledge and experience in a wide range of management problems stimulate progressive changes in the organization's activities, and is also an important prerequisite in the system of measures to improve the efficiency of any industry. Decision-making in management is crucial for the success of an organization, determining the direction, allocation of resources and results for the organization. Effective decision-making helps to solve problems, seize opportunities and achieve goals. The goal is to examine the features and essence of decision-making in management, including techniques and strategies, analysis, optimization, and risk assessment. Materials and methods. The research materials are the works of Ukrainian and foreign authors conducting their scientific and practical research in the field of management. In the course of the study, the following scientific methods were used: theoretical generalization and grouping (to characterize the decision-making process and determine its stages); formalization, analysis and synthesis (to build a scheme of stages of decision-making in management); logical generalization of results (formulation of conclusions). Results. The article considers the concept of decision-making as a structured approach to making decisions of varying complexity that will shape the direction of the organization's development. The term “decision” refers to the choice between alternatives, and the term “process” refers to the steps used to make decisions. The features that are characteristic of decision-making in management are identified, in particular, rational thinking, process-oriented approaches, selectivity, purposefulness, maintaining a positive outlook, commitment, and analytics. Detailed stages of decision-making in management are proposed. Based on the analysis of management procedures, it is possible to build a model of the decision-making process that reflects the sequence of the main groups of operations related to decision-making and implementation. In the process of analysis, situations and constraints related to time, labor, material and financial resources are studied. It is determined that a structured decision-making process helps to minimize risk, maximize opportunities, improve the quality of decisions, reach consensus and demonstrate responsibility. The author identifies the place of decision optimization as a powerful tool for enterprises seeking to make better decisions by optimizing input parameters and business rules. To optimize decision-making processes and improve their quality, various methods and techniques based on mathematics and statistics are used. Ethical, legal, financial, and other considerations are also included in decision-making. Prospects. In further research, it is proposed to focus on the analysis of decision-making of different levels of complexity in a real business environment.