THE ATTRACTIVENESS OF COUNTRIES FOR ELECTRONIC TRADE USING THE EXAMPLES OF UKRAINE AND GERMANY
Journal: International scientific journal "Internauka." Series: "Economic Sciences" (Vol.1, No. 88)Publication Date: 2024-08-31
Authors : Romanchuk Lyubov Shchytov Dmytro Mormul Mykola;
Page : 137-148
Keywords : e-commerce; Germany; Ukraine; attractiveness of countries; expert evaluations; scales; convolution; integral criterion; electronic business;
- THE ATTRACTIVENESS OF COUNTRIES FOR ELECTRONIC TRADE USING THE EXAMPLES OF UKRAINE AND GERMANY
- DEVELOPMENT OF THE ELECTRONIC TRADE MARKET IN THE WORLD ECONOMY AND IN THE MACROECONOMIC CONDITIONS OF UKRAINE
- Evaluating the effectiveness of the implementation of free trade between Ukraine and EFTA countries
- Foreign Trade Relations of Ukraine with the EU Countries: State, Trends and Development Priorities
- Vectors of Development of Trade and Economic Cooperation of Ukraine with the Countries of the Middle East and Africa
Abstract
Introduction. E-commerce is one of the defining features of our era. It is rapidly evolving and improving, influenced by numerous factors. Researchers typically identify both technical factors (such as security and reliability standards, network bandwidth, specialized web servers, the ability to integrate software with existing applications or databases, etc.) and non-technical factors (such as the high cost of developing custom software, limited product evaluation capabilities, consumer distrust of online shopping, lack of direct consumer contact, high dependence on IT technologies, etc.) as the basis for evaluating whether the conditions for e-commerce are satisfactory or unsatisfactory in a given country. However, e-commerce can also be affected by other factors — both positive ones that contribute to its growth and negative ones that create obstacles to its development. We will propose a system of 9 such criteria for evaluating the quality and convenience of e-commerce in developed countries. Additionally, we will conduct a comparative analysis of the state, convenience, profitability, and development prospects of e-commerce in Germany and Ukraine based on our own experiences living and working in these countries. The aim of this research is to establish everyday (human) criteria for assessing the attractiveness of countries for e-commerce and to conduct a comparative analysis of this system with regard to Germany and Ukraine. To achieve this goal, the following tasks need to be addressed: 1. Develop a system of criteria that will determine the level of attractiveness of countries for conducting electronic business. 2. Analyze the proposed indicators using Germany (where most Ukrainian refugees have settled and where the best living conditions have been created) and Ukraine (a country affected by ongoing conflict) as examples. 3. Normalize qualitative criteria using expert evaluation methods. 4. Determine and calculate an integral criterion for the quality and convenience of conducting e-commerce for the two countries (alternatives): Germany and Ukraine. 5. Conduct a comparative analysis of the obtained values of the integral criterion regarding the attractiveness of Germany and Ukraine in the field of e-commerce. 6. Provide recommendations for analyzing the proposed e-commerce rating system with respect to other countries.
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