OPTIMIZATION OF CASH FLOW MANAGEMENT FOR ENTERPRISES

Introduction. Effective cash flow management is crucial for the stability of an enterprise in today's market economy. Issues related to the unevenness of cash inflows and outflows lead to liquidity shortages, increased financial risks, and the threat of bankruptcy, necessitating the optimization of cash flow management to minimize risks and increase profitability. The main challenges include the lack of regular monitoring, a shortage of qualified personnel, and inefficiencies in reporting, which complicate cash flow management. Purpose. The main goal of the research is to systematize existing approaches and develop practical recommendations for optimizing cash flow management for enterprises. Materials and methods. The research materials include: 1) regulatory acts governing cash flow regulation; 2) works by foreign and domestic scholars containing research results on effective cash flow management for businesses; 3) sources of information for cash flow analysis (company financial reports). The article employs various analysis methods, including comparative and systematic analysis, modeling, and practical recommendations to improve enterprises' financial condition. Results. It has been substantiated that the key factors affecting the effectiveness of cash flow management are cash inflow and outflow forecasting, as well as timely adjustments to financial plans. It has been determined that optimizing the processes of collecting and analyzing cash flow information improves forecasting accuracy and financial management's effectiveness. A set of practical recommendations has been developed for the enterprise under study, including: optimizing operational activities (improving the efficiency of production processes and managing financial obligations), revising investment policies, and reducing financial activity costs by optimizing debt load. Recommendations for implementing internal management reports have been developed, allowing for the monitoring of actual cash flows, the identification of deviations from the plan, and the prompt response to financial risks. Implementing internal cash flow reports for operational, investment, and financial activities will enhance financial planning transparency and help improve future cash flow forecasting. The proposed measures will improve the enterprise's financial stability, reduce financial risks, and contribute to its sustainable development. Discussion. The prospects for further research lie in the development of methods for synchronizing cash flows and measures aimed at avoiding cash surpluses or shortages, which will contribute to the long-term financial stability of the enterprise.