FORMATION OF THE ASSESSMENT MODEL OF THE INNOVATION AND INVESTMENT POTENTIAL OF THE STATE IN THE CONDITIONS OF GLOBAL DIGITAL TRANSFORMATION

The article is devoted to the development of a methodological approach to assessing the level of innovation and investment potential of the state in the conditions of global digital transformation. In connection with the deepening of globalization processes, the growth of competition in the markets, common problems in attracting financial resources, the need to increase the innovation and investment potential of states as a key component for attracting direct foreign investments in order to ensure the economic development and growth of the country, increase the competitiveness of its national economy, etc. becomes especially urgent. Based on the study of literary sources, analytical reports and statistical data, a multi-criteria approach to the formation of a model for evaluating the innovative investment potential of the state in the conditions of global digital transformation was proposed. Economic, innovative, personnel, resource, infrastructural, and digital components are defined as the main components. In turn, these components are determined by the sum of smaller indicators. In order to take into account the degree of significance of each of the components, weighting coefficients are introduced, the value of which is determined by expert assessment. An algorithm has been developed to assess the level of innovation and investment potential of countries. With the help of the proposed approach, an assessment of the innovation and investment potential of the countries-leaders of innovative development and of Ukraine in dynamics was carried out, which made it possible to determine the main reasons and factors of the successful economic development of the analyzed countries and to outline the prospects for the development of Ukraine, taking into account world experience and existing features. The proposed approach can be used when building a strategy for the post-war development of our country, as well as developing forecasts for the further development of the world economy. The advantage of the given approach is taking into account modern requirements for the balanced development of society in the conditions of global digital transformation.