BASIC APPROACHES TO DEVELOPING AN ENTERPRISE’S OPERATIONAL STRATEGY

Introduction. In a dynamic external environment, in order to achieve competitive advantages of an enterprise, the processes that result in the creation of products and services must correspond to its strategy as much as possible. Increased attention to operational processes, simultaneously with the formation of operational priorities in accordance with customer requests, actualize the issue of developing an effective operational strategy, in particular, the adjustment of the operational process and the infrastructure of its organization. At the same time, an unresolved problem in the scientific literature is the lack of unity of opinion regarding the main stages of forming an operational strategy