Determinants of Impulsive buying for clothing: A case of Sahiwal shopping malls

Purpose ? This study aim to examine the impact of , promotional approach, attractive display of product, in store environment, price reduction on impulse buying behavior. Design/methodology/approach ? The paper uses primary data. The source of the data is questionnaire which is filled by the respondent; my population is people who are coming for shopping in malls, retail stores, i.e. AZAN Height, Bin Shafique and other shopping places in Sahiwal. Findings? there is positive relationship between dependent variable with independent variable. Research limitations ? The data on foreign portfolio investments was not available, so study used just two variables for demonstrating the FCI, if the data is existed on portfolio investment, the study can find the more appropriate results.