Impact of utilization of mannequins on society and sales
Journal: Global Journal of Research in Business & Management (Vol.1, No. 1)Publication Date: 2015-05-01
Authors : Raja Irfan Sabir; Ahmad Raza Farooqi; Muhammad Shahnawaz;
Page : 38-44
Keywords : visual marketing; society; mannequins; Muslim society.;
Abstract
The purpose of this study is to measure the utilization of visual marketing in this world and how it affects the sales and society also. In existing visual marketing the question arrived that which channel effective for visual marketing? Today’s the most effective tool for visual marketing which is using by marketers is consider as mannequins. It is playing conciliatory role in each perspective. It helps to generate unprecedented revenue for firms side by side it has negative impact on society. Marketersdon’t know that what thing they are going to promote because where the mannequins become the reason to increase revenue while it leisurely impact on society.Because mannequins are a dummy or artificial body of human body which may be a man, woman and a child.These types of dummies use in garments shops and jewelers shops to display cloths and ornaments in front of the customer. Over the years consumer mind diverse to save time to perceive this type of attractive retailing methods and techniques. Mannequins arenon personal communication to advertise products by a company. In Pakistan the use of mannequins intermittently increases day by day. Today’sof the garments shops and jewelers shop mannequins has been seen. Mannequins are not an actual body of human but it look like an actual body of human which becoming the great violated practices for society.It creates the negative thinking in consumer minds especially in children it influences greatly. One of the main reasons of increasing of sexual harassment cases may be the effective reason is mannequins.It creates negative thoughts into a customer mind which can influence the whole society. Muslim society prohibits these types of advertisement.
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Last modified: 2015-10-06 16:22:17