ELAZIĞ’DA FARKLI GELİRE SAHİP AİLELERİN TÜKETİM VE TASARRUFLARINI ETKİLEYEN FAKTÖRLER / Factors That Effect The Consumption And Savings for Families that has Diffirent Income in Elazığ

This research is a comparative field work that is prepared in order to determine the social and cultural factors on consumption and savings tendencies of different families who have different income levels. At the end of this field work, it is seen that consumer behaviours differentiate between various income levels because of different social and cultural characteristics. A relation found between the income levels of families and their education levels, jobs, ages and consumption tendencies and ıt is seen that families’ desires about being admired and approved in the society effect their behaviours to purchase. People who represent the lower income level tend to buy cheap and poor-looking goods. There is a similarity between the upper and the middle income levels about consumption styles. Families In this level income prefer to buy more symbolic and ostentatious goods.