A STUDY ON THE EFFECTIVENESS OF INCREASED ADVERTISEMENT TOWARDS INCREASING CONSUMER RESPONSE

Big business houses are adopting the means of advertisement to influence the consumers to purchase their products and acquire their services Not only television media but enormous ways and means have been coming up to attract customers. Nowadays it’s very much in trend for advertising in social media sites to popularize the brand. This is because continuous advertisement starts playing in the minds of the customers about the brand which becomes their first preference during their purchasing decision. It has become a strong marketing tool to increase their sales and occupy a good amount of market share. Keeping this is in mind a short study and analysis is carried out to find out how effective increased advertisement is in influencing customers’ response towards a particular product or service.