MEDIA POTENTIAL IN THE PRACTICE OF THE FORMATION OF SOCIAL DISTANCE

The article provides an overview of the theoretical concepts on the interaction of ethno-social groups. Based on a critical review of methodological concepts, the author notes that all approaches interaction in the ethnic aspect is seen as at odds with the difficulties caused by the mismatch of interaction patterns. Also, the author realized the task of analyzing the media capabilities (using the method of content analysis) in practice, the formation of social distance. Sociological data, characterizing the presentation inhabitants of the regions on the impact of social institutions on the destabilization of international relations are given