INCREASING EFFICIENCY AND QUALITY OF EDUCATION

The article discusses and shows the impact of globalization and demographic development on the educational system and level in Europe and Ukraine. Migration of students to other countries means decreasing hours for staff, decreasing budget and as a result a decreasing level and quality of education in common. Teachers, staff and administration of academies and universities are fighting with each other for their hours instead of thinking about strategic marketing, new educational projects, new ideas, new media and innovative development to attract domestic students as well as foreign ones. Statistics show overcoming students worldwide. Trend is demonstrating that students migrate in high-ranked countries because of perspectives there after graduation. Comparison Ukraine with other countries shows the same trends. As an example the study in Kharkov region is shown here. The old way of thinking that universities are governmental institutions with safe working places don't reflect the reality. Nowadays, universities and academies are like private enterprises which sell and offer a product on market named “education”. Students in a global world can choose the country, city or institution. Even online is up to date without any borders at all.