La perspectiva de los negocios inclusivos como una alternativa al desarrollo de organizaciones competitivas desde la óptica del desarrollo de negocios sociales en Altos de Cazucá. Consideraciones básicasJournal: Revista Estrategia Organizacional (Vol.6, No. 1)
Publication Date: 2018-07-13
Authors : Ariel Alfonso Reyes Castro;
Page : 12-25
Keywords : ;
This article of take as start point the analysis of the social, economic and sustainable role that organizations must fulfill in the environment in which they interact. Some theorists have sought to develop mechanisms to reconcile these interests with the development of a global corporate citizenship. In this way and considering this perspective, many instruments have emerged that seek to integrate the current work of the organization with the development of policies and mechanisms that contribute to processes associated with the rendering of accounts of their actions in a transparent and integrated manner. So from this conception that tacitly integrates tools such as the global compact, the incorporation of the GRI to the know how of the organization and the business concept from the base of the pyramid. This document will show the impact that inclusive businesses can have if they become reality in the analysis of the holistic reality of Altos of Cazuca's in the development of double-cycle strategies that allow cement the competitiveness of firms in an increasingly demanding and complex at the same time to improve the standard of living of a population with one of the lowest levels of human development in the country.
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