PROFESSIONAL CREATIVITY IN THE SOCIAL SPHERE

The features of professional work in the social sphere, which disclose the features of the independent creative educational activities, clarified the nature and definition of the professional creativity basic directions of social pedagogy as an integral part of its activities in the current socio-cultural conditions for improving the process of formation of readiness for independent creative activity through the usage of educational opportunities are highlighted. Professional creativity is important in the work of social pedagogue, because it is not possible to solve most problems fully without it. We regard professional work as very important not only with a certain amount of knowledge to be able to apply them in practice, but also creatively transforming and usage in their professional activities. Urgent is the development and implementation of creative technology in social activities which are aimed at moving away from the standard form of client care, encourage of its potential disclosure, changes in attitude, perception of yourself in the world, successful adaptation and socialization in a particular society. Conclusion. Theoretical foundations and educational technology of creative personality the formation are viewed often in different positions. It is important for preparing of future social pedagogue to study the features of creative personality formation that contribute to the successful socialization and increase its competitiveness.