Rationalization of retail structure of build materials’ point-of-sale network in cities
Journal: Marketing and Management of Innovations (Vol.3, No. 4)Publication Date: 2012-12-12
Authors : E.M. Loktev; D.V. Garkusha;
Page : 112-120
Keywords : point-of-sale area; build commodities; point-of-sale network; retail;
Abstract
In the article basic formats of build retail in Ukraine are examined. Estimation of their consumer appeal is done.Factors, criteria and principles of build commodities point-of-sale networks placingare considered.
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