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Synergetic basis of marketing innovations
Journal: Marketing and Management of Innovations (Vol.1, No. 1)Publication Date: 2010-06-01
Authors : L.G. Melnik; I.B. Degtyaryova;
Page : 67-77
Keywords : synergetic; marketing innovations; strategic marketing; synergetic effect;
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Abstract
In the article it is resulted the classification of the synergetic and characteristics of its kinds, and also is developed the account of the synergetic effect from introduction of the integrated marketing innovative decisions.
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Last modified: 2013-04-18 07:53:30