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Market analysis baby food Ukraine
Journal: Marketing and Management of Innovations (Vol.1, No. 1)Publication Date: 2010-06-01
Authors : I.Z. Dolzhanskiy; A.A. Voronina;
Page : 82-89
Keywords : marketing; marketing research; intervention; global brands legislation;
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Abstract
The paper analyzes the development of baby food industry in Ukraine and abroad due the increased level of fertility, unmet needs of baby food products in the growing demand for intervention and strengthening foreign manufacturers. Special attention is paid to government regulation and legislation of the relevant Ukrainian market of baby food.
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