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The analyses of marketing-mix in publishing business
Journal: Marketing and Management of Innovations (Vol.1, No. 1)Publication Date: 2010-06-01
Authors : Y.M. Melnyk; O.V. Drachuk;
Page : 90-101
Keywords : marketing-mix; publishing marketing; publishing business; book output;
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Abstract
In the article the structure of publishing marketing is investigated, also principles and modern tendencies, features of marketing-mix in publishing business are defined, and recommendations for sale and promotion of book output are generated.
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