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Holistic marketing in the business interaction between enterprises
Journal: Marketing and Management of Innovations (Vol.2, No. 4)Publication Date: 2011-12-13
Authors : A.A. Krikovtsev;
Page : 85-89
Keywords : holistic marketing; business; collaboration; CRM; strategy; partnership;
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Abstract
The article examines the holistic concept of marketing as a basis of integrated interactions with client firms. The main parameters of the system studied in relationship marketing paradigm with specific values of each participant. The author's interpretation of evolutionary stages of development partners in the interactions of market contacts.
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Last modified: 2013-04-19 04:19:49