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Method of product portfolio analysis based on optimization models
Journal: Marketing and Management of Innovations (Vol.2, No. 4)Publication Date: 2011-12-13
Authors : V.M. Lozyuk;
Page : 90-95
Keywords : SKU; portfolio; optimal product portfolio; profitability; risk;
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Abstract
The research is devoted to optimization of the structure of product portfolio of trading company with using the principles of the investment modeling. We further developed the models of investment portfolio optimization, using the known Markowitz and Sharp methods to determine the optimal portfolio of trade company. Adapted to the goods market the models in this study could be applied to the business of trade companies.
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