The development of theoretical and methodological foundations of enterprises’ transition to innovative development
Journal: Marketing and Management of Innovations (Vol.2, No. 4)Publication Date: 2011-12-13
Authors : Yu.S. Shypulina; S.M. Illiashenko;
Page : 103-112
Keywords : innovative development; principles of transition; management; evolution; micro-level; adaptation; change management; human factors; innovation culture;
Abstract
The analysis is set out of trends in the development of theoretical and methodological approaches to the management process of intensification of domestic enterprises transition to innovative development. The results can be the basis for the formation of the prerequisites for creating the innovation-friendly environment for domestic enterprises.
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