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Marketing strategies in anti-recessionary management: classification signs and application conditions

Journal: Marketing and Management of Innovations (Vol.2, No. 4)

Publication Date:

Authors : ;

Page : 105-110

Keywords : marketing anti-recessionary strategy; mechanism of marketing anti-recessionary management; marketing tools; crisis phenomena;

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Abstract

In the article the research of marketing strategies in anti-recessionary management essence is conducted, their features and an application condition in system of anti-recessionary management are defined, classification signs are analyzed and generated.

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Last modified: 2013-04-19 04:20:38