Formation of professional competence of the future head of establishment of general secondary education: communicative aspect

Analyzing management activities, the author convinces that the professional competence of the head of the educational institution of general secondary education in the system structurally consists of managerial, pedagogical, communicative, diagnostic and research components of activity and is determined by the level of formation of professional knowledge and skills, the degree of development of professionally meaningful personal qualities. The author emphasizes that management activity is multifaceted, polyfunctional, but it is carried out first of all through communicative (verbal or written) interaction, and therefore it is impossible to manage a manager's activity without communication, dialogue, interaction and mutual perception of people. The manager's communicative competence is regarded as a complex integrative quality of the individual, which determines the ability of the school head to establish a subject-subject interaction with all participants in the educational process; the ability to provide an information exchange whose main purpose is to reach a common understanding, a unified view of various aspects of communication; readiness to choose a communicative strategy and tactics of its realization to achieve communicative goals; the ability to carry out a humanistic approach in management communication, create a relaxed, creative and democratic atmosphere. According to the author of the article, the future head of the institution of education must have an art of communication, which implies impeccable possession of both oral and written speech, and the ability to use verbal and nonverbal methods in an optimal manner; to select receptions of effective interaction in different communication situations; be convincing in his statements, a desired interlocutor and influential speaker. The research determines that the communicative competence of the future head of the educational institution is based on linguistic, cultural, strategic, pragmatic, and illocutive competences. Therefore, pedagogical universities staff should provide conditions in the system of professional management training for the formation of a communicatively educated person, who is capable of knowingly planning and organizing their own communicative activities, influencing interlocutors, transmitting, perceiving, analyzing, evaluating the informational, emotional and intellectual content of statements, having an advanced emotional intelligence, have communicative skills; skills, strategies and tactics of communicative behavior in the process of conducting business conversations; meetings, discussions, etc.