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On-line reputation management: theoretical bases and methodological approaches
Journal: Marketing and Management of Innovations (Vol.3, No. 4)Publication Date: 2012-12-12
Authors : O.O. Mitsura; M.O. Khizhnyak;
Page : 121-129
Keywords : image; reputation; on-line reputation; reputation management; reputation capital; ORM; information;
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Abstract
The paper considers the concept of reputation management and the relationship of its basic elements, the structure of a reputational capital is defined and online reputation management (ORM) is allocated in a separate activity. Also in the article notion of ORM is formed, it was studied its structure and characteristics of implementation, defined milestones and media platforms for ORM company.
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