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Planning of marketing activity in an insurance company
Journal: Marketing and Management of Innovations (Vol.3, No. 4)Publication Date: 2012-12-12
Authors : Е.A. Smirnova;
Page : 130-135
Keywords : insurance company; insurance marketing; planning of marketing activity; strategic and tactical plans;
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Abstract
In the article theoretical approaches in relation to planning of marketing activity in an insurance company are examined. Stages of marketing activity planning in insurance company are offered.
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Last modified: 2013-04-18 07:18:39