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Diagnostic approaches to definition of level of intensity of the competition in the branch market
Journal: Marketing and Management of Innovations (Vol.2, No. 4)Publication Date: 2011-12-13
Authors : Т.A. Peteshova;
Page : 111-117
Keywords : diagnostics; competitiveness of enterprise; competitive edges; intensity of competition;
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Abstract
The mechanism of organization of diagnostics is investigational in marketing. On the example of enterprises of chemical industry the use of analytical tool is rotined for the estimation of intensity of competition at the commodity market.
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